Shauna Magrath

Shauna Magrath CPCP is a Lifetime Member and Certified Trainer of The Society of Permanent Cosmetic Professionals (SPCP). She is one of Canada’s top cosmetic tattoo specialists, a global thought leader, keynote speaker and pioneer in the fields of permanent makeup (PMU) and scalp micro-pigmentation (SMP). An award-winning business owner of BEAUTYINK® since 2008, she operates with the highest standards, training and mentoring SMP/PMU artists from around the world.

Dedicated to advancing and elevating the industry, Magrath recently launched SMP Essentials™ to provide an in-depth fundamental education for beginner, intermediate, and trainers alike, wanting to learn the art of scalp micro-pigmentation. She also created the first-of-its-kind advanced Manual SMP™, a traditional hand tool technique with no machines required to provide a new skill for the next generation of dedicated SMP artists.


Passionate about giving back, Magrath continues to support cancer survivors in her community by offering a complimentary service to help them heal and feel confident once again.